A phased deployment
The phased deployment approach of Copilot allowed Accenture to study usage patterns and set internal guidelines before reaching a wider audience.
During this time, the firm focused on its data strategy, governance and access controls. It took time to understand how people were actually using Copilot in tools like Outlook, Teams and Word.
The adoption programme included one-on-one training, regular communications on new features and group sessions. It also featured active participation on Viva Engage, where employees shared daily usage tips and supported new users, helping broader use.
Haley Rosowsky, Global Microsoft Ecosystem Partner Marketing Lead, says: “It fostered understanding and inspired people to go off and do their own experimentation and try new things.”
Demonstrations were also held to help certain people, especially leaders, on how to use the tool to suit their needs and what value they could derive from it.
According to Tony, high adoption rate is what resulted in a continued deployment of Copilot to more people through all of its phases.
Managing workflows
Copilot’s integration into existing apps has helped increase adoption rates. From using it as a tool within Outlook, Teams and Word to managing workflows and analysing data, it is being used in almost every facet of the company’s workflow.
For Accenture’s marketing organisation, Copilot has become a daily part of its creative and communications routines.
Jason Warnke, Senior Managing Director and Global Lead of Accenture Experiences, leads a global team of over 320 creative professionals, including writers, designers and video producers.
Maintaining a consistent approach at that scale has long been a challenge. He says: “One of the things that’s massively important in a global organisation like ours is consistency of message. Before Copilot, teams would create something, it would go through a lot of review cycles, and then somebody in another part of the world would say, ‘That’s not how we talk about it’.”
