Higgsfield AI premiered “Hell Grind”, a 90-minute sci-fi heist film created entirely through generative AI technology, at the Cannes Film Festival this week. The debut welcomes a watershed moment for artificial intelligence in the cinema industry, making many worried about the job replacements.
For the film, a team of 15 directors, cinematographers, and editors worked hard and completed “Hell Grind” in just two weeks utilsing the budget of $500,000, a fraction of typical feature film budgets.
Higgsfield’s achievement now allows creators to produce feature-length content without massive studio infrastructure or blockbuster budgets.
Earlier videos have shared the technical problems affecting the quality of generative AI videos. Clips from the trailer point out the bizarre details that make AI content the butt of jokes, earning it the derogatory term “AI slop”.
Higgsfield Internal Director Adilet Abish claims that technology is only an extension of an existing artist’s ability. “AI can help you tell the world about your story,” he explained to The Wall Street Journal.
The insights into what goes on behind the scenes hint that even human skills play a role. In his role as the content lead at Higgsfield, Adil Alimzhanov stresses the importance of filmmaking basics like camera composition and shot sequencing, which should not be entrusted to machines. “You still need filmmaking skills,” he said.
However, AI has caused alarm among creatives who fear that their jobs may be cut back in the future. The debut of an AI-made film at Cannes provides validation for technology
